- FOCUS GROUPS
- The service that separates Groups Plus from all others
- Highly disciplined discussion guide development
- Attention to detail with tightly supervised recruiting
- Moderation of all groups using proprietary techniques that enable us to delve deeper to
learn more
- Leveraging the group dynamics
to achieve maximum benefit
- All reports are written
100% by our moderators...and are delivered within five working
days of last group
- The reports reflect the strategic marketing/consulting
background of the professional staff and focus on action-oriented
conclusions and recommendations
- QUANTITATIVE RESEARCH
- We have over 25 years experience conducting a variety
of different types of quantitative research studies
- We offer full service capabilities, including research
design, questionnaire development, field and tab, data analysis,
report development and presentation
- All reports are written by Principals of the Organization,
and are intended to reflect the many years of strategic
marketing consulting, line marketing management and research
experience
-
Custom Smart Tailored solutions designed to
deliver cost-effective, timely, action-oriented answers.
-
JURY PANEL RESEARCH
Jury Sense, LLC
- Focus groups with jury panels
- Assessing the "prejudices"
of jurors
- Identifying the pivotal
issues in a case
- Testing persuasiveness of
specific case presentations
- Evaluating the most effective
use of expert witnesses
- Obtaining insights into
the most realistic award that might be given
- USABILITY RESEARCH
- Qualitative research aimed
at ensuring the software or web based product works best for the user
- Effectively use for web
design assessment, content evaluation, navigation exploration
- Utilized in researching dozens of different types of
web sites in many product and service categories
- NAMESIGHTŪ
- Proprietary technique for evaluating the viability of
names of products, services, institutions, etc.
- Technique developed in the early 1990's
- The methodology has been used successfully in dozens
of different product and service categories
- IDI's
- When appropriate and
cost efficient for our clients, we will provide in-depth
interviewing either at a participant location or at a central
research facility
- Our philosopy is to recommend
IDI's only when the focus group technique is not a viable
approach to solving the research problem
- STRATEGIC MARKETING CONSULTING
- Every research assignment implemented with Groups Plus
receives the benefit of more than 20 years of experience
of our President in line marketing and strategic marketing
consulting
- While individual consulting assignments are also accepted
as separate projects, each research assignment does benefit
from the same type of strategic thinking and forward planning
that would be incorporated into a consulting assignment.
- The strategic marketing inputs we offer represent just
one of the many VALUE-ADDED aspects of working with Groups
Plus
- EDUCATIONAL SEMINARS
- We have extensive experience
implementing educational seminars on a variety of topics
- The seminars can be tailored
to the needs of the client organization in terms of time,
approach and content
- The most common topics
include: introduction to marketing research, focus group
research, moderating focus groups, focus group recruitment,
an introduction to strategic marketing consulting
- Mr. Greenbaum is currently
an adjunct at the NYU Graduate School of Business (Stern)
and has extensive teaching experience in both the academic
and corporate setting over the past 25 years