Latest Book
"Moderating Focus Groups" -
(click on book title for its table of contents - list revised 7/31/02)
Note: The Practical Handbook and Guide to Focus Group Research is now out of print, but a few copies are left and can be obtained directly from Tom Greenbaum. Please send a check to Tom Greenbaum , President , Groups Plus. The cost is $19.95 plus $4.00 shipping and handling. We will send out the book the same day the order is received.
The other books must be purchased directly from the publisher.
Appendix 7A: Focus Group Research Supplier Survey: Summary Of Findings
Introduction
Part 1 - Planning
Part 2 - Implementation
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